[Enjoying Beer with Bizen Ware]

After numerous inquiries from both domestic and international customers requesting restocks, the beer cups from Ichiyougama have finally arrived again after several years. We would like to take this opportunity to reintroduce their appeal.

There is a clear reason why Bizen ware is said to enhance beer’s flavor. The surface of Bizen ware, fired at high temperatures without any glaze, features microscopic irregularities invisible to the naked eye. These tiny ridges create a fine, dense foam when beer is poured. This foam acts like a lid, trapping the aroma and preserving the beer’s deliciousness until the very last sip.

Additionally, the high-firing process provides excellent insulation to keep your beer chilled. In winter, savoring a cold drink in a cozy, warm room is a true delight. The pleasure of a crisp, cold beer flowing down a parched throat in the dry winter air offers a different kind of satisfaction than in summer. Our staff members also love using them; each time you use one, you discover something new about its mellow mouthfeel, which is distinct from drinking from a glass.

The Ichiyougama beer cup is a size that fits comfortably in your hand. The earthen texture has a softness that seems to soothe the fatigue of daily life, making it the perfect companion for a relaxing evening reward.

Perfect for your own daily use, of course, but also as a gift for someone special. At our Imadegawa Showroom, you can actually hold one and feel its weight and texture for yourself. If you are in the area, please stop by.

Ichiyougama's Beer Cup
https://www.shokunin.com/en/ichiyou/beer.html
Imadegawa Showroom
https://www.shokunin.com/en/showroom/imadegawa.html