[Sukiya's King Beef Bowl]

Beef bowl (gyudon) is a Japanese dish consisting of thinly sliced beef, onions, and other ingredients cooked in a sweet and spicy sauce with soy sauce and other seasonings, and served on a bowl of white rice. It was created during the Meiji period (1868-1912), when eating beef became popular among the general public in Japan. It is not unusual for popular chain restaurants such as Yoshinoya, Sukiya, Matsuya, and Nakau to appear in the news with their special beef bowl and to cause a boom.

One such menu item that became the talk of the town and I immediately went to try is Sukiya's “King Beef bowl," a secret menu item (may not be available depending on the store). It is a menu item that is not listed on the regular menu, and can be ordered directly from the waiter only at restaurants that offer it. If you ask for a king-size beef bowl, it will appear in front of you, with 510 grams of beef (6 times the normal portion), 625 grams of rice (2.5 times the normal portion), and approximately 2,300 calories.

The never-before-seen extra-large size is also very satisfying. Even those who are accustomed to eating large portions will be surprised by this. For those who love beef bowl, this menu item is a dream come true, and at 1,280 yen including tax, it is truly the ultimate in "cheap and tasty."

Sukiya is Japan's largest beef bowl chain, and can be found near train stations, commercial facilities, and along major roads. Kentaro Ogawa, founder of Zensho, which operates Sukiya, had worked for Yoshinoya when he was young. After Yoshinoya went bankrupt (and was later reorganized), he started his own company, which grew even faster than Yoshinoya and became the largest restaurant group in Japan. With a wide variety of menus and toppings, there are many different ways to enjoy beef bowl, so be sure to visit Sukiya when you travel in Japan.

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