1

2

[The Delicious, Inexpensive, and Surprisingly Good Italian Restaurant "Saizeriya"]

By keeping seasoning as simple as possible, you can taste the deliciousness of the ingredients as they are. There is no other Italian restaurant in Japan that offers delicious dishes that can be eaten every day, making the most of the ingredients with the spirit of Italian cuisine. Yes, it is the inexpensive and delicious Italian restaurant "Saizeriya."

The reason for Saizeriya's reasonable pricing is due to the founder's passion for promoting Italian cuisine, who in 1973 transformed the restaurant from a Western-style restaurant to an Italian restaurant, which was rare at the time. The inspiration for the pricing came from the price negotiations of merchants in Venice, Italy. Negotiations settle down almost in the middle of the asking price between the seller and the buyer, and anyone would intuitively think that a 50% discount is "cheap." Still, what is needed more than cheap is "surprise" and the idea of "loss if you don't eat it." As a result, when we reduced the price to 30% of the previous price while keeping the product content the same, the store began to see long lines of customers the next day. Surprising and delighting customers, while keeping the quality of the food the same. It is no exaggeration to say that Saizeriya's main product, Milanese doria for 300 yen, is synonymous with Saizeriya, as it offers a price that makes many people want to order it. You can even recreate Milanese doria at home with Banko ware Oven Plate available.

One of the characteristics of Italian cuisine is the enjoyment of "coordination." This refers to a way of eating that doubles the deliciousness of food by choosing dishes according to the scene of the meal, one's mood and physical condition, etc., rather than a set menu like a set meal. At Saizeriya, where each dish is reasonably priced and there is a wide variety of combinations of main dishes and snacks, you can experience a rich Italian-style eating time.

Recently, the number of tourists from overseas has been gradually increasing. We would be happy if our guests from overseas could enjoy our cheap, tasty, and surprising Italian restaurant from Japan.

Banko Ware's Oven Plate
https://www.shokunin.com/en/banko/

References
https://www.saizeriya.co.jp/corporate/philosophy/taste/
https://www.saizeriya.co.jp/corporate/philosophy/price/index.html