



[Taiyaki]
Do you eat it from the tail? Or from the head? Taiyaki is a treat that even sparks enjoyable debates like this. It's one of those confections that has captivated people for ages. Taiyaki is a Japanese sweet made by sandwiching sweet red bean paste between layers of wheat flour batter, then baking it in a fish-shaped iron mold. But why is it shaped like a sea bream in the first place?
Researching the origins of taiyaki takes us back to the late Meiji period (around 1909). The first owner of Tokyo's “Naniwaya Sohonten” was struggling with sales of his imakagayaki. Instead of sticking with the simple round shape, he tried molding it into the shape of a sea bream, a symbol of good fortune. This proved to be a huge hit. It began flying off the shelves as a snack for the common people and has remained beloved to this day. Among lucky charms, sea bream was particularly precious to commoners back then. That's precisely why a snack shaped like this fish, easily bought and eaten, likely led to its explosive popularity.
Thinking about it this way, “shape” is a really important point, isn't it? While theories vary, it's said there was also a ‘turtle’ shape, similarly chosen for its lucky connotations. Unfortunately, however, “kameyaki” (turtle cakes) didn't seem to become a hit... It's somehow comforting to think that people back then also faced various challenges and experienced many failures. It makes me feel like I should keep challenging myself, too.
This season makes me crave warm, steaming taiyaki. In Wakamatsu Ward, where the Wakamatsu Showroom is located, there's also “Wakamatsu Taiyaki.” Inside the thin, carefully crafted skin made with Kyushu wheat flour, Amakusa salt, and local honey, you'll find a generous filling of mildly sweet Tokachi red beans. The distinct sea bream shape makes them a perfect auspicious gift. As the year draws to a close, I hope many more positive developments come our way next year.
Wakamatsu Showroom
https://www.shokunin.com/en/showroom/wakamatsu.html
Kissa Shironeko (Wakamatsu Taiyaki)
https://www.instagram.com/shironekogram/









