[Wish to hand down the story of artisans]

SyuRo has its atelier and shop at Torigoe, Taito-ku, in Tokyo - old Edo's downtown - an area filled with classic typesetters, canning factories, cloth wholesalers, and hardware stores.

These include small family-run factories engaged in meticulous craftsmanship. Artisans and their arts, cultivated over many years, remain alive here.

We must retain the treasures of our artisans, and so SyuRo decided to offer a place for artisans to make use of their artisanry by familiarizing themselves with new materials and picking up ideas on unusual household goods.

By multiplying these ideas together, we hope that the quality of the goods will improve and their popularity will grow, providing products not as special crafts goods, but as familiar items.

Creating things that are more than things, for a town of craftsmanship to continue existing as lively as before. SyuRo will continue creating, today and always, for downtown craftsmanship to thrive, with stories to tell.